fashion and style

I Have Simple Style, and These Are the Only Easy Trends I Care About

If I had to describe my personal style in three words, low-key, elevated, and simple would pretty much sum it up. And while I tend to stick to more basics than super-trendy items, the trends that do pique my interest tend to be the more versatile and laid-back picks that fit within my simple style. On that note, I thought I’d share some of the key trends I’ve been into recently for myself and others.

Naturally, I turned to some of my favorite fashion people on Instagram to showcase said easy trends. With all that in mind, keep scrolling to check out the looks worth noting if you have a more simple style like me. And if you’re shopping at the moment, I rounded up product recommendations as well.

Ribbed Tanks

There’s nothing easier and, honestly, more stylish these days than teaming a basic ribbed tank with a cool pair

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8 Summer Trends Fashion Girls Are Wearing With Their Shorts RN

Shorts are the new skirts this summer, and we’re 100% here for it. From athletic shorts to long shorts and hot pants, there is a plethora of styles and silhouettes to suit every sartorial taste. So what exactly should we wear with our shorts this season? On the S/S 20 runways, we saw shorts styled with everything from blazers to bodysuits, ribbed tanks to cropped blouses, and as we head into the warm-weather season, fashion girls have been sporting similar iterations all over the ‘gram. If you’re looking for some inspiration on what to wear with your shorts this season—whether it’s cutoffs or sweatshorts—scroll below as we share some of the coolest summer items to team with your trusty bottoms for an easy and chic summer ensemble.

Romantic Blouses

From puff sleeves to sweetheart necklines and milkmaid silhouettes, fashion girls are wearing charming and romantic blouses with

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Consumer Behavior Insights and Retention Strategies

Click here to read the full article.

In a WWD-produced webinar, Sherene Hilal, senior vice president of marketing and operations at the retail technology solution Bluecore, joined WWD executive editor Arthur Zaczkiewicz in discussing expedited digital trends, how brands are able to drive recovery with consumer behavior insights, and retention strategies.

With a nearly 150 percent increase in first-time buyers online, compared to April 2019, luxury and beauty retailers are experiencing an opportunity to optimize digital strategies for retention beyond acquisition and meaningful lifetime value. In fact, during the coronavirus pandemic retailers across industries have experienced a huge digital shift, driving trends on the tipping point into fruition. According to Hilal, the 50/50 online/off-line shift is now a permanent reality.

More from WWD

Hilal also pointed out that while many, or most, retailers were preparing to make investments for e-commerce to represent about 15 percent of sales in January

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4 Unexpectedly Cool Trends Coming at Us This Summer

There are plenty of chic trends for the taking this summer 2020 (aka styles that we can still relish in throughout quarantine)—from long shorts, elevated raffia bags, uplifting tie-dye, runway-inspired crochet, and playful puff sleeves. These trends skip merrily hand in hand with the casual and free-spirited nature of summer. But today, our focus is on the more unexpected summer trends that have been dominating our Insta feeds of late. Call them micro-trends if you will—these unique looks are wonderfully unpredictable and have been embraced by the fashion set, causing a ripple effect on the ‘gram. 

Read on to see the unexpectedly cool trends coming at us this summer 2020 and shop them for yourself.

Tennis, But Make It Fashion

Preppy tennis outfits have been gaining major momentum on Instagram, with pleated tennis skirts, in particular, winning over fashion girls. It’s a welcome alternative to leggings and sweats.

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