Occasionally to maintain dancing, you want to pivot.

That’s what Ginger and Scott Knapp have done with their Rochester retail store at 1624 US 52 North in the Hillcrest Browsing Middle.

They have revamped and renamed their Blades to Ballet shop to grow to be Ama La Vita with a aim on women’s vogue as properly as continuing to offer ballet and figure skating equipment.

Ginger Knapp described that they experienced added manner use to the retail outlet in 2018. Although closed all through the early times of the pandemic, they located that manner outfits was outselling their core products on the web.

“The title Blades to Ballet was limiting our means to provide women’s fashion, so we altered it,” she reported. “And we also did a finish rework of the retailer for the duration of that time. A great deal of pivoting.”

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Ama La Vita hosted a grand opening under the new name to exhibit off the new appear final weekend. In addition to Ginger Knapp, the keep has a staff of three workers on staff members and is presently on the lookout to use an extra worker.

Though ballet and skating outfits will stay on the shelves as aspect of the store’s choices, Knapp extra that the retail outlet is offering out of all of its gymnastic equipment to maintain the target on manner, dance and skating.

The prior keep identify was self-explanatory. Why modify it to Ama La Vita?

“It signifies ‘Love Life’ in Italian,” stated Knapp. “It’s since my parents taught me to embrace life to go and appreciate it … to do these spur-of-the-instant points as an alternative of just sitting there looking at things go by.”

The Knapps acquired the retail outlet from Cris Fischer, who commenced the retail outlet, in 2008.