Type icon and resourceful director, June Ambrose has partnered with Puma. She is driving Jay-Z‘s most iconic looks, these types of as his OTR I and II tour wardrobe and not too long ago his iconic satisfies worn in Beyoncé‘s “Black Is King” film.
June will enable PUMA redefine what it usually means to be attractive in sport. In accordance to a press release, she will take a holistic brand strategy, extending her design eye across classes and age groups for women and women’s collections all through 2021 and beyond.
June was released to PUMA via her prolonged-standing connection with JAY-Z, who serves as the artistic director for PUMA Hoops.
She suggests, “Jay (Jay-Z), Emory Jones and I have had numerous conversations about fashion, sport, function, and legacy. From these discussions, Jay then launched me to Bjørn Gulden (PUMA CEO) and Adam Petrick (PUMA’s International Director of Manufacturer and Advertising). Adam and I talked about our visions and my impression on the culture at big, and it was from these interactions that I knew a collaboration with PUMA would be stunning and transcend far past the item.”
June will lend her expertise to quite a few collections with PUMA through 2021, together with an thrilling distinctive for PUMA Hoops and a Title Nine collection motivated by June’s enthusiasm for celebrating daring, fearless girls everywhere who rise above and go the distance no make any difference how big the obstacle may well be, while also currently being stylishly fit.
“I want my work with PUMA to travel a dialogue all around Title Nine and equality. To have the possibility to do this by launching a assortment for an underserved division, for women’s basketball, is outstanding,” reported June Ambrose. “I want athletes and all ladies to come to feel fearless and influenced when they wear the pieces that I have built. I want to generate a place where youthful ladies and gals truly feel empowered on and off the court docket.”
The 1st selection will be unveiled in 2021.