
Top Irish Chocolatier, Lir Sweets, has secured a new countrywide retail listing for the Baileys model this Xmas for its Baileys Chocolate Collection, at Sainsbury’s. The newly secured listing is a very first for the company and will see the chocolate reward box offered in 216 shops throughout the region from October, RRP £6.
The new Baileys Chocolate Collection includes a wide range of milk, white and dim candies stuffed with the iconic Baileys original flavouring for buyers to delight in with mates and household more than Christmas and into the new yr. The new listing with Sainsbury’s will also see an special in-store provide on Baileys Liqueur, from November customers can decide on up a bottle of Baileys Authentic Irish Product Liqueur (1L) and get a Baileys Chocolate Reindeer for free of charge.
Lir Chocolates Xmas gifting assortment also includes the return of the well known Baileys Chocolate Bombes, Baileys Salted Caramel Chocolate Truffles and Baileys Authentic Chocolate Selection Present Wrap Box. The full assortment characteristics “new and eye-catching” layouts to construct on seasonal and gifting cues, serving to to push even more value for vendors and buyers.
Katie Byrne, Senior Manufacturer Manager at Lir Sweets said “We’re delighted to be expanding the Baileys manufacturer into Sainsbury’s for Christmas this calendar year with our Baileys Chocolate Selection and have it commonly out there for clients across the United kingdom. When the Baileys Chocolate selection performs effectively all around instances, in particular Christmas, with people more very likely than ever to pick brands they know and adore, the legendary Baileys manufacturer give shoppers confidence when paying for for pals and relatives throughout the festive period. All through these unsure instances some individuals will however glimpse to look for indulgence above Xmas and will be prepared to devote a tiny little bit additional on a lot more high quality treats these kinds of as Baileys Chocolate to share with beloved kinds, which has seen the level of popularity of sharing candies increase over chocolate bars.”
Lir was launched in 1987 by Connie Doody and Mary White and considering that then, the craft behind really remarkable hand-completed and hand-embellished candies has been central to the business enterprise. The team at Lir is continually discovering, experimenting, and pushing the boundaries of what is achievable at the hands of the modern-day chocolatier.