// Tommy Hilfiger introduces initial ever style rental provider in the United kingdom
// The retailer has partnered with fashion rental business My Wardrobe HQ
Tommy Hilfiger has launched its 1st at any time manner rental featuring in the United kingdom.
The retailer has partnered with trend rental assistance My Wardrobe HQ as part of a six-thirty day period collaboration.
Tommy Hilfiger first rental launch aims to supply Uk individuals the likelihood to rent or get womenswear, footwear and accessories from earlier and existing seasons.
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Tommy Hilfiger stated the initiative is element of the retailer’s ongoing dedication to sustainability and its intention in direction of setting up a long run of round manner.
“We know and believe that the foreseeable future of style is circular, and our partnership with My Wardrobe HQ is a further meaningful action in checking out circular business enterprise versions,” Tommy Hilfiger World and PVH Europe, government vice president of sustainable small business and innovation Esther Verburg said.
“We are energized to challenge the standing quo and offer our buyers a new prospect to love common American cool fashion, in a way other than shopping for new.”
Tommy Hilfiger included that the pilot would present “an invaluable finding out possibility by granting perception into the requirements of the re-commerce consumer and demonstrating how this can condition long term strategy”.
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