Willa Bennett has been named editor in main of Highsnobiety, the culture and trend media firm in which German e-commerce big Zalando a short while ago acquired a majority stake.

Bennett, 27, comes to Highsnobiety from GQ, exactly where she led the magazine’s social media method and penned lifestyle parts. She will oversee editorial operations from Highsnobiety’s New York City workplaces. She begins July 25 and stories to founder and main govt officer David Fischer. Bennett succeeds Thom Bettridge, who still left to be part of Montreal-based mostly multibrand e-tailer Ssense.

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“Highsnobiety is this sort of an crucial voice in vogue and tradition, and I am thrilled to usher the brand into a new, fascinating era,” stated Bennett in a assertion. She will head an editorial group in New York, Highsnobiety’s headquarters in Berlin and in Amsterdam, London, Milan, Los Angeles and Sydney.

Prior to GQ Bennett held roles at Seventeen Magazine, and at Bustle Digital Group.

Her appointment comes various months following Zalando bought a bulk stake, an alliance intended to provide “together Highsnobiety’s cultural relevance and insight, trend authority and storytelling expertise with Zalando’s manner community, e-commerce know-how and operational capabilities,” the firms mentioned in a statement revealing the offer.

Fischer, who established the model as a Berlin-based mostly website in 2005, has retained a minority stake in the business enterprise. The business proceeds to be led by Fischer and Jürgen Hopfgartner. Zalando claimed at the time of the acquisition that Highsnobiety would keep its editorial independence. The offer was noticed as enabling the German e-tailer to mature even further in the incredibly hot class of streetwear. In accordance to knowledge furnished by Similarweb, the U.S., the U.K., Canada and Australia are 4 of Highsnobiety’s biggest markets, representing all around 60 per cent of website visitors. WebsiteIQ discovered that Highsnobiety has on typical 1.48 million distinctive people a thirty day period.

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