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BELFAST, March 21, 2022 /PRNewswire/ — Zalando, a major platform for vogue and life-style in Europe, has released its newest marketing campaign, ‘Go Noticed’. This marketing campaign will emphasize the special individual model that is at the heart of street tradition. The strategy of ‘Go Noticed’ is dependent on the heritage of streetwear, born from individuality, creative imagination and aptitude. 

The docu-design and style TVC capabilities influential figures across the European Streetwear scene, which includes German-Spanish Actor and Singer Aron Piper, Italian and Polish Musicians Yendry and Żabson, French Rapper Chilla and dancing social media feeling team, Let It Happen. Each and every resourceful delivers their individual unique type and interpretation of streetwear to the movie, creating a piece that reflects the diverse and vibrant mother nature of the streetwear neighborhood across Europe. 

Adding to the power of the marketing campaign is Jdid Club, a team of Parisian female creatives, Switzerland’s SLIMKA, a rapper and member of Superwak Clique collective, Dani aka Extensive Awake Earthquake, a DJ and sneakerhead, Brussels-born rapper JeanJass, Barcelona inventive collective Cutemobb, fellow BCN innovative and skater Pierre Leze and French biker creators Tito and Fimbo.

The TVC is shot by New York-born Artist and Director Clayton Vomero and French Photographer Maciek Pozoga. It is styled by Dazed & Puzzled Vogue Editor Imruh Asha. Asha labored with the trendsetting TVC talent across Europe to emphasize the electrical power of the personal to condition an inclusive and open streetwear tradition, championing its development.

“The #GoNoticed campaign options a broad and assorted forged from across Europe, who show that streetwear can appear brilliantly various across the continent,” says Marius Brintrup, Zalando’s Head of Buying Men Shoes and Components. “At Zalando, we think that our wide assortment offers men and women the probability to actually experiment and categorical themselves as a result of streetwear. The marketing campaign appears to be like to showcase this and celebrate the affect that anyone, any place can have on streetwear lifestyle.”

All through March and April, Zalando will also deliver the styling for Aron Piper all through his tunes tour in Spain. Aron will be sharing his ‘Daily Model Fits’, providing fans a preview of the streetwear products he will be putting on throughout each and every of his gigs. The appears to be like will also be hosted on Zalando channels. 

The campaign will be introduced to daily life throughout numerous formats such as OOH, DOOH, personalised marketing, Social Paid & Owned, Onsite, App and owned social channels. The 360 campaign was created in collaboration with imaginative agency Convoy and will operate for up to 12 weeks in the pursuing markets: France, Netherlands, Belgium, Poland, Czech Republic, Switzerland, Spain and Italy. 

Zalando will continue on to celebrate  the streetwear community  with its electronic magazine, Zalando Road. Each individual concern invites guest curators to share their own stories of rising and evolving streetwear cultures. The newest issue focuses on the emerging music scene in the Netherlands. It features rising star, RIMON and explores the rich cultural variety that’s impressed the future generation of producers, DJs and artists.

Discover out additional on the marketing campaign hashtag: #GoNoticed and by subsequent Zalando Avenue on Instagram. 

Cision View original content material to down load multimedia:—a-new-campaign-that-celebrates-road-society-and-private-type-301506070.html

Source Zalando


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