Zalando invests in storytelling: the German manner system has taken a vast majority stake in Highsnobiety, a trend web site about streetwear that also has its possess webshop.
Expanding market segments
Content material is king in e-commerce, and Zalando too is now on board: the on line system is using a bulk stake in media platform Highsnobiety, specialised in the field of streetwear and luxury style. Each organizations will function intently together: the mix of the narrative ability of Highsnobiety with the operational knowledge of Zalando really should end result in a solid mixture.
With strategic and imaginative advice from Highsnobiety, Zalando would like to give youthful manner enthusiasts more inspiration on its system. Luxury and streetwear are growing segments, in which the German trend system needs to acquire a more powerful posture.
Both corporations will keep on to function autonomously: Highsnobiety retains editorial independence and David Fischer, who started the blog in 2005, stays on board as CEO.
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Zalando invests in storytelling: the German trend platform has taken a vast majority stake in Highsnobiety, a manner web site about streetwear that also has its own webshop.